VALUE-ADDED CINEMA
A Product-Placement Compendium
Steve Seid and Peter Conheim | 2003 | USA | 48 min | DVD

A strangely narrative trip through three-plus decades of often-notorious sequences of “product placements” in Hollywood movies. Cringe as mega-stars such as Tom Hanks and Tom Cruise (and others not named Tom) shill their way through a cavalcade of Coke, a predominance of Pepsi, a maelstrom of McDonald’s. You’ll never look at “activist” Sean Penn the same way again.
Screens with Homeland Security

George Cinemas - Thursday 10th July 6pm